Julia Walsh
CEO, Brand Medicine International
Julia Walsh, CEO Brand Medicine International, is a global pioneer in the analysis of big search data for strategic health insights (aka #SearchListeningHealth). Her work has been hailed as a ‘gamechanger for Pharma’ and recognised by Reuters as a Top Trend in Patient Engagement. In 2021 she was a keynote alongside Dr Norman Swan at the annual ARCS conference on the topic of Science in the Age of Misinformation.
Her work has illuminated one of the key factors influencing the patient journey: what really happens as people turn to the internet to exchange questions for health advice. Her methodology assesses the associated search engine results pages to map the real-world Digital Information Experience, revealing the online dynamics influencing the offline healthcare ecosystem. Currently, she is leading the way to understand how the transformation of the digital information landscape will impact the content served to patients and HCPs online as search converts from a menu of ranked websites to a conversation driven by AI. Julia is seeking to crack the code on her concept of #SearchChatOptimisation which she believe will be the necessary evolution from SEO.
Julia recently published her book What We Really Ask Dr. Google – the definitive guide to healthcare insights in the digital age, and it offers further inspiration on how this novel approach to insight harvesting can inform a strategic, patient-centric approach to market.
